Nonprofit Social Media & Newsletter

Challenge: Design and produce social media and email newsletters using the IFPA Style Guide.
Solution: Use brand elements to engage and inform international audiences in six different countries on three different continents.

Software Tools: Adobe Photoshop, Illustrator, Canva, Acrobat, Outlook, Salesforce, Pardot

Four speaker profiles during international conference.

Challenge: Develop an e-newsletter template optimized for accessibility and readability across international audiences, while maintaining strict adherence to brand guidelines. Collaborate closely with stakeholders throughout the creative, review, and testing processes to ensure alignment, engagement, and a successful final product.
Tools: Adobe Creative - Photoshop, Acrobat, Pardot, Salesforce (lists and segmentation).

American Chemical Society: LinkedIn

Challenge: Design and produce social media and email newsletters using the American Chemical Society GP Chemist Style Guide. Solution: Use brand elements and photos to engage and inform international graduate, post-doc, and faculty

Software Tools: Adobe Photoshop, Illustrator, Canva, Acrobat, Outlook, Salesforce, Pardot

A lakeside scene during sunrise or sunset with a hammock between two trees, and the text overlay emphasizing the importance of well-being in professional development, featuring social media example of branding.
A LinkedIn social media banner featuring social media examples of branding.
A informational banner featuring social media examples of branding.
Group of diverse young adults happily listening and clapping during a research talk, with a focus on storytelling to improve research communication, featuring ACS Chemistry for Life branding and a link to gchemist.acs.org.