Healthcare Rebrand Campaign

Center for Clinical and Translational Science
University of Alabama in Birmingham

CCTS website rebrand

Challenge:
The campaign for the UAB Center for Clinical and Translational Science (CCTS) was launched to refresh the Center's brand and strengthen its presence among leading university-based research centers nationwide. The goal was to create a more cohesive brand identity that accurately reflected CCTS's mission, vision, and impact.

Solution:
To guide the rebranding effort, I gathered feedback from both internal and external stakeholders through surveys and interviews, fostering meaningful conversations that increased engagement and helped align the Center's communications with its long-term strategic goals.

The image is a digital newsletter that was deployed to subscribers on a weekly basis.

Newsletter | Website Rebrand:

+ Initial Meetings + Brainstorming Session

+ Collaborative Planning + Stakeholder Survey

+ Customized Deliverables

+ Multiple Feedback Rounds

+ Post-Project Support

  • Rebrand across digital + print channels

  • Lead Designer

  • Campaign assets (social, email, print, web, webinar events)

  • Final results

Software Tools:
Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat Pro), Microsoft Office Suite (Word, Excel, PowerPoint), Joomla CMS, Constant Contact, SharePoint, Outlook.

Brochure page for science institute, including a timeline of their history, and information about the institute's mission, programs, and contact details.

Direct Mail: Print Marketing Collateral
Software: InDesign, Photoshop, Illustrator